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Columbus, Chattanooga Among Stations To Use Rentrak Ratings System

In CBS, Chattanooga, Columbus-Tupelo-West Point-Houston, Mississippi, Partnerships, Ratings, Tennessee on June 9, 2012 at 12:32 pm

Two stations in the South TV News area will soon be receiving an alternative to Nielsen for its ratings information.

Morris Network, Inc., has signed a deal with Rentrak Corp. to provide daily ratings that it says is more dependable than the diary method Nielsen’s used for years.

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