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Archive for the ‘HD’ Category

Orlando Blog: Florida CBS Affiliate Goes HD

In CBS, Florida, HD, Orlando-Daytona Beach-Melbourne on June 19, 2012 at 10:22 am

For more than two weeks, Orlando CBS affiliate WKMG has been broadcasting newscasts in full high definition.

A reader wrote into Hal Boedeker’s Orlando Sentinel blog to mention the upgrade.

WKMG General Manager Skip Valet confirmed the change. It debuted Saturday, June 2.

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Two Mobile-Pensacola Stations Take HD Plunge

In Alabama, Florida, FOX, HD, Mobile-Pensacola, NBC, Overhauls, Upgrades on May 4, 2012 at 8:54 am

New WPMI-TV Set (Courtesy: Facebook)

Although Mobile-Pensacola FOX affiliate WALA-TV has been enjoying its new HD transition and set design since April 21, competitor WPMI has become the last station in this market to make the switch as well, debuting its high-definition newscasts and sparkling set over the weekend.

Both WALA and NBC affiliate WPMI got complete set makeovers as well, with new graphics packages and control rooms to boot.

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South Mississippi Affiliate to Give Residents CBS Programming Through Subchannel

In ABC, Biloxi-Gulfport, CBS, HD, Mississippi, Partnerships, Raycom on March 29, 2012 at 11:21 am

ABC affiliate WLOX will soon gain CBS programming rights for one of its digital subchannels. (Courtesy: WLOX)

The ABC affiliate for Biloxi, Miss., WLOX, will soon be adding another affiliate’s programming to one of its digital subchannels: CBS.

The new subchannel kicks off next month.

WLOX’s website indicates the CBS programming will replace the current 24-hour weather programming on one of the subchannels.

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Mobile Station Upgrading Studio for HD Plunge

In Alabama, Florida, HD, Mobile-Pensacola, Upgrades on March 19, 2012 at 11:41 am

New Set for WALA-TV in Mobile-Pensacola (Courtesy: NewscastStudio)

Mobile-Pensacola FOX affiliate, WALA will soon celebrate two new changes to its newscast operations: a new studio and local newscasts in high definition.

Though initially mentioned on the station’s Facebook page earlier this month, NewscastStudio had a posted photo of what viewers can expect.

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Florida Station Launches 24-Hour News Channel

In CBS, Comcast, Florida, Ft. Myers-Naples, HD on February 22, 2012 at 8:01 am

WINK News Now (2012 Logo)

After the digital conversion nationwide, many stations began to realize they could actually air additional channels in the same bandwidth offered by high-definition.

Some used that to air mostly self-contained affiliates that appeal to niche segments of the population.

But Ft. Myers, Fla., station WINK-TV has taken the initiative to launch a second channel.

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KATV Attributes November Ratings Win to Viewers’ Facebook Interactions

In ABC, Arkansas, HD, Little Rock-Pine Bluff, Ratings, Social Media on December 26, 2011 at 10:58 pm

KATV

In November, Little Rock’s KATV-TV edged out its competitors in every newscast but noon.

The ABC affiliate came in third at 11:30 a.m.

In addition, the website reports KATV’s household ratings actually improved in every category but the station’s 10 p.m., sliding from a 9.6 to 9.4.

So what caused the boost?

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High Definition: Game Changer in Newscasts?

In ABC, CBS, CW, FOX, Graphics, HD, MyTV, NBC on December 29, 2010 at 5:10 am

Since the availability of high-definition cable channels and a higher flat-screen adoption rate among consumers, many stations have made the decision to upgrade their facilities and go HD with their newscasts.

What’s surprising, though, is that dozens of stations in top 50 markets still aren’t. Well, first of all, the upgrade isn’t cheap; you’re talking at least a million dollar investment in terms of camera equipment, control room facilities, etc. And then there’s adjustments to the workflow in a newsroom, with many still depending on Digital-S or DVC-PRO for their needs.

The whole thing has me wondering: is it worth it? Do viewers really care enough to watch in bigger numbers, which increases ratings and therefore brings more advertising revenue to the station? Or is it one of those “mine’s bigger” contests among competitors?

Obviously, going tapeless in a newsroom and moving entirely to hard disk or portable media recorders saves money over costly analog tapes.

But then there’s the realization you’re going to see that anchor you’ve trusted for 15 years up close and personal, pores and all.

I’m compiling a list of stations that haven’t yet made the switch, and will have that posted once I’m through. I also welcome your comments.