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New Orleans Station to Launch Earlier Morning Newscast

In CBS, Louisiana, NBC, New Orleans on April 1, 2012 at 9:23 am


WWL-TV, the CBS affiliate for the New Orleans market, will soon be airing a much earlier newscast to complement its morning show lineup.

The Times-Picayune reports the station will begin a 4:30 a.m. newscast starting tomorrow (April 2). Anchoring the extra half-hour will be Mike Hoss, Laura Buchtel and Christina Leavenworth initially, as well as Melanie Hebert in the summer.

WWL news director Bill Siegel says the change reflects what people want to see.

From the article:

“We know there is an audience that wants information earlier in the morning, and we felt this was the right time to start serving that group of viewers,” Siegel said.

According to TV Guide listings, the new half-hour will be called Early Edition of Eyewitness News at 4:30 A.M.

Currently, NBC affiliate WDSU-TV is the only other station in the New Orleans DMA that airs a morning newscast at 4:30 a.m.; the rest start at 5 a.m.

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