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South Mississippi Affiliate to Give Residents CBS Programming Through Subchannel

In ABC, Biloxi-Gulfport, CBS, HD, Mississippi, Partnerships, Raycom on March 29, 2012 at 11:21 am

ABC affiliate WLOX will soon gain CBS programming rights for one of its digital subchannels. (Courtesy: WLOX)

The ABC affiliate for Biloxi, Miss., WLOX, will soon be adding another affiliate’s programming to one of its digital subchannels: CBS.

The new subchannel kicks off next month.

WLOX’s website indicates the CBS programming will replace the current 24-hour weather programming on one of the subchannels.

Viewers will also get their CBS shows in HD, depending on the cable or satellite provider.

For south Mississippi residents, this is a big deal because they don’t currently have a CBS affiliate for that market.

In addition, some of WLOX’s newscasts (weekly and weekend) will air on the subchannel.

WLOX is owned by Raycom Media. In a statement acquired by TVNewser, company president and CEO Paul McTear said the new partnership creates “an unparalleled opportunity to expand and enhance the valuable service WLOX has provided its community since October 1962.”

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  1. […] South TV News reported last month, Biloxi ABC affiliate WLOX-TV starts carrying CBS programming on a subchannel sometime […]

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