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Dropping From Tampa to Ft. Myers: New Job Gives Florida Reporter More Airtime

In ABC, Florida, Ft. Myers-Naples, Hirings, Promotions, Tampa-St. Petersburg on February 22, 2012 at 4:30 am

Jeff Butera (Courtesy: WFTS)

Jeff Butera, a general assignment reporter at Tampa ABC affiliateWTFS-TV, is leaving the station because he’s gotten a promotion of sorts.

TVNewser reports Butera will be the new primary anchor at WZVN in Ft. Myers.

That higher-profile job comes at a price, though.

The Florida native is dropping markets to take a better position. It’s the “big fish, little pond” idea. The Tampa-St. Petersburg market is ranked as #14, while Ft. Myers is #63.

That being said, those who’ve worked in the business have a habit of saying it’s not how big the market is, that every station is different. And at the end of the day, he’s getting a chance to focus on anchoring, which can only help to supplement his resume long-term.

Butera had worked at WFTS since October 2009. According to his bio, he also worked in other Florida markets, as well as Alabama and Arizona.

UPDATE (5 p.m.): He confirmed via Twitter that he starts at WZVN in early April.

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