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Orlando ABC Affiliate Grabs First in February Despite Lackluster Primetime

In ABC, Florida, Orlando-Daytona Beach-Melbourne, Ratings on March 9, 2011 at 11:04 pm

WFTV

In the race to win first among television stations, February tends to be a fickle month. Depending on who gets the rights to the Grammys, the Super Bowl — even “NCIS” can sway primetime and local news viewership as well.

That DIDN’T happen in Orlando, though. WFTV, the ABC affiliate for the market, placed first in most local news categories, TV Guy Hal Boedeker reports.

From his Orlando Sentinel blog:

WFTV scored both in households and in the 25-to-54 age group, which is most important to news advertisers. WFTV did get some late help from Charlie Sheen, who appeared in a special “20/20″ Tuesday night.

The most intriguing race, at least to this observer, was 11 p.m. weeknights. In the 25-to-54 age group, WFTV drew 31,200 viewers to WKMG’s 26,800, WESH-Channel 2’s 22,000 and WOFL’s 16,100.

WFTV drew a higher margin of total viewers during its 6 p.m. newscast, but for household ratings, it nearly doubled WESH’s 53,700, reporting 96,500 viewers at 5 p.m.

And that’s in the midst of American Idol.

Not an easy feat.

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