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How Will Comcast Ownership Factor in with NBC O&O’s?

In Comcast, Florida, Graphics, Miami-Ft. Lauderdale, NBC, Overhauls on February 9, 2011 at 7:33 am

New KNSD Logo/Branding

Now that Comcast has officially come onboard as the new owners of NBC Universal (and by design, all of NBC’s news properties), questions remain as to what this means for the network’s owned-and-operated affiliates in the country’s major markets.

Broadcasting & Cable reports general managers of those ten stations have already begun talks with Comcast brass in San Diego.

Recently, NBC’s San Diego affiliate KNSD unveiled a new on-air look, which includes taking the station’s call letters or channel number out, in favor of “NBC (INSERT CITY NAME HERE).”

The website NewscastStudio indicated other O&O’s had already done this online, including one in our area (WTVJ in the Miami-Ft. Lauderdale market), but KNSD is the first to transition its broadcast product to match.

WTVJ Website Logo

Because South TV News covers six states in the southeast, WTVJ is the only O&O in our region. What big changes could be on the way for the station there, as well as the others?

From the B&C article:

“There’s a huge opportunity to work closely with (regional sports channels) SportsNet and (Comcast ad sales division) Spotlight,” says one GM at an NBC owned station. “How we do that will be a big topic of conversation in San Diego.”

An NBC spokesperson told the popular television business website that the meeting itself is nothing unusual; they happen twice a year anyway.


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