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What’s a Former News Anchor to Do Next? Commercials!

In ABC, Florida, Leaving the Biz, Miami-Ft. Lauderdale, NBC on January 25, 2011 at 8:17 am

Dwight Lauderdale in an AvMed commercial (Courtesy SFLTV)

Though it’s a little-known fact that those who don’t make it in broadcasting within their first three years usually delve into the public relations/sales/marketing fields as a rebound, SFLTV has an interesting take on what some former news anchors in Florida are doing.

“A reader, several actually, noticed that several former news anchors are now doing television ads that air locally. Since about October 2010 former WPLG lead anchorman Dwight Lauderdale has been the spokesperson for Avmed Medicare. SFLTV readers are now reporting they have seen former WTVJ lead anchor Tony Segreto and former WPLG anchor/reporter Dianne Magnum doing TV commercials, too.”

Guess it’s never too soon to look for other opportunities once the broadcasting world hands you lemons.

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