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Source: WBBJ to Go Digital, Get Website Overhaul

In ABC, Jackson-Madison, Tennessee, Upgrades on January 11, 2011 at 12:24 am

An anonymous emailer tells South TV News that Jackson, Tenn., ABC affiliate WBBJ will be getting two major upgrades within the year: the first, the station will be going digital.

I’m assuming here that means the station’s already digital to a degree because of the digital switch deadline, etc., but it probably means streamlining in the newsroom/workflow environment there. For example, many stations use that terminology when they go tapeless, to hard disk recorders or compact media instead of actual tapes to shoot on.

In addition, the station’s website will be completely overhauled. This will be a welcome change, seeing as how I went there for the very first time about thirty minutes ago and had trouble finding specifics on videos there (without clicking and watching first) and a few other things. If I have trouble, and I consider myself Internet savvy, what about others in Jackson trying to navigate the interwebs?

Anyway, no timetable for these two upgrades, but our informant says they should happen this year.

EDIT: I should point out that this was not confirmed by anybody at WBBJ, so we don’t know if it’s true or not. We’re trusting an anonymous source on this one.


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