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Everything You Wanted To Know About Louisiana’s Broadcast Television Markets

In ABC, Alexandria, Baton Rouge, CBS, CW, FOX, Lafayette, Lake Charles, Louisiana, Monroe-El Dorado, MyTV, NBC, New Orleans, Shreveport on January 5, 2011 at 6:07 am

There are seven media markets within Louisiana’s state borders:

  • The biggest, of course, is New Orleans. Ranked 51st among U.S. media markets according to Nielsen Media, its stations include WWL (CBS), WDSU (NBC), WVUE (FOX), WGNO (ABC), WNOL (CW) and WUPL (MyTV). WWL has led Nielsen ratings in the city for nearly the last three decades. Only WVUE and WWL broadcast their newscasts in high definition; WDSU and WGNO broadcast their newscasts in widescreen standard definition.
  • Shreveport, market 83, is the second-largest in the state. Stations include KTBS (ABC), KTAL (NBC), KSLA (CBS), KPXJ (CW), KMSS (FOX) and KSHV (MyTV). All three news-producing stations in the market — KTBS, KSLA, and KTAL — broadcast newscasts in HD.
  • Next in line is Baton Rouge, market 93. Stations include: WBRZ (ABC), WAFB (CBS), WBXH (MyTV), WBRL (CW), WVLA (NBC) and WGMB (FOX).  WAFB remains first place in the ratings war. Currently, only WAFB, WBXH, and WBRZ broadcast their newscasts in high definition. WVLA’s newscasts are in 16:9 standard definition.
  • And then we have Lafayette, market 124. Stations include: KATC (ABC), KLFY (CBS), KADN (FOX) and KLAF-LP (MyTV). KATC is the market leader for the area. Only KLFY broadcasts local newscasts in high definition.
  • The Monroe-El Dorado market, #137, shares a good portion of its south Arkansas coverage area with northern Louisiana. Stations include: KNOE (CBS), KTVE (NBC), KMLU (ABC) and KARD (FOX). KNOE has been the market leader in news for more than 25 years; KNOE airs its newscasts in high definition. KTVE’s news operation is partial HD; studio cameras are not high definition, but their field cameras are.
  • Further down the market ladder, at #174, is Lake Charles, with two stations: KPLC (NBC) and KVHP (FOX). Only KPLC broadcasts newscasts in high definition.
  • The smallest market station in The Bayou State is Alexandria, at market 179. Stations include KALB (NBC/CBS), KLAX (ABC), KBCA (CW) and WNTZ (FOX). Though KLAX offers contributions from local reporters, its newscast is produced/anchored from Iowa. Only KALB produces and airs local news content in this market, and is easily the market leader as the first station in Alexandria. As such, only KALB broadcast newscasts in HD.
(Above was updated February 1, 2015)

That covers another one of several states we’ll be covering. If you work for one of these affiliates and have news about new hires, on-air graphic updates, HD overhauls, or anything that would be of interest to this local news blog, please let us know.. I’m not necessarily talking about station gossip, but that works, too. If someone uttered a profane word on-air, for example, that’d be something. Station sales, downsizing, things like that are also newsworthy. You can do so anonymously, of course, but have to prove you work for the station in question for credibility purposes by sending us an email to southtvnewser@gmail.com.

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