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Everything You Wanted To Know About Arkansas’ Broadcast Television Markets

In ABC, Arkansas, CBS, CW, Fort Smith-Fayetteville-Springdale-Rogers, FOX, Jonesboro, Little Rock-Pine Bluff, Monroe-El Dorado, MyTV, NBC on January 4, 2011 at 11:25 am

Within , there are four different media markets, as defined by Nielsen Media Research (2014-2015)

  • The largest in the state, Little Rock-Pine Bluff, is ranked 56th in terms of population size.  It has a station from every major U.S. television network within its market: KARK (NBC), KATV (ABC), KTHV (CBS), KLRT (FOX), KASN (CW) and KARZ (MyTV).  KTHV has consistently been the market leader in ratings for the area. All stations mentioned above broadcast their newscasts in high definition.
  • The second largest market is also hyphenated: Fort Smith-Fayetteville-Springdale-Rogers. It’s ranked 101st by Nielsen and its DMA also includes a small portion of southeast Oklahoma. Stations include: KFSM (CBS/MyTV), KFTA (FOX), KHBS (ABC), KHOG (CW) and KNWA (NBC). KFSM has been the ratings leader for years. KHBS/KHOG broadcast their newscasts in 16:9 enhanced definition, not HD.
  • The Monroe-El Dorado market, #137, shares a good portion of its south Arkansas coverage area with northern Louisiana. Stations include: KNOE (CBS), KTVE (NBC), KMLU (ABC) and KARD (FOX). KNOE has been the market leader in news for more than 25 years; KNOE airs its newscasts in high definition. KTVE’s news operation is partial HD; studio cameras are not high definition, but their field cameras are.
  • Jonesboro, ranked 181st by Nielsen, has ABC affiliate KAIT and NBC affiliate KJNE-LP (as a subchannel of KAIT) within the DMA borders in terms of national network affiliates. The market is served by other stations from the Little Rock-Pine Bluff market, predominantly. KAIT began broadcasting newscasts in HD in October 2011. It’s also the smallest media market in the state.
(Above was updated February 1, 2015)

That covers just one of several states we’ll be covering. If you work for one of these affiliates and have news about new hires, on-air graphic updates, HD overhauls, or anything that would be of interest to this local news blog, please let us know.. I’m not necessarily talking about station gossip, but that works, too. If someone uttered a profane word on-air, for example, that’d be something. Station sales, downsizing, things like that are also newsworthy. You can do so anonymously, of course, but have to prove you work for the station in question for credibility purposes by sending us an email to southtvnewser@gmail.com.

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