We continue our state previews with Louisiana, The Pelican State.
There are seven media markets within its borders:
- The biggest, of course, is New Orleans. Ranked 51st among U.S. media markets according to Nielsen Media, its stations include WWL (CBS), WDSU (NBC), WVUE (FOX), WGNO (ABC), WNOL (CW) and WUPL (MyTV). WWL has led Nielsen ratings in the city for nearly the last three decades. Only WVUE broadcasts its newscasts in high definition; WWL, WDSU and WGNO broadcast their newscasts in widescreen standard definition.
- Shreveport, market 83, is the second-largest in the state. Stations include KTBS (ABC), KTAL (NBC), KSLA (CBS), KPXJ (CW), KMSS (FOX) and KSHV (MyTV). Only two stations in the market, KTBS and KSLA, broadcast newscasts in HD. KTAL broadcasts its newscasts in partial widescreen standard definition.
- Next in line is Baton Rouge, market 94. Stations include: WBRZ (ABC), WAFB (CBS), WBXH (MyTV), WBRL (CW), WVLA (NBC) and WGMB (FOX). WAFB remains first place in the ratings war. Currently, only WAFB, WBXH, and WBRZ broadcast their newscasts in high definition. WVLA’s newscasts are in 16:9 standard definition.
- And then we have Lafayette, market 124. Stations include: KATC (ABC), KLFY (CBS), KADN (FOX) and KLAF-LP (MyTV). KLFY is the market leader for the area. Only KLFY broadcasts local newscasts in high definition.
- The Monroe-El Dorado market, #137, shares a good portion of its south Arkansas coverage area with northern Louisiana. Stations include: KNOE (CBS), KTVE (NBC), KAQY (ABC) and KARD (FOX). KNOE has been the market leader in news for more than 25 years; KNOE airs its newscasts in partial high definition.
- Further down the market ladder, at #175, is Lake Charles, with two stations: KPLC (NBC) and KVHP (FOX). As of last month, KPLC crews were busy retrofitting their control room/equipment for the HD newscast switch, but it is not yet complete.
- The smallest market station in The Bayou State is Alexandria, at market 179. Stations include KALB (NBC/CBS), KLAX (ABC), KBCA (CW) and WNTZ (FOX). Though KLAX offers contributions from local reporters, its newscast is produced/anchored from Iowa. Only KALB produces and airs local news content in this market, and is easily the market leader as the first station in Alexandria. None of the stations broadcast newscasts in HD.
That covers another one of several states we’ll be covering. If you work for one of these affiliates and have news about new hires, on-air graphic updates, HD overhauls, or anything that would be of interest to this local news blog, please let us know.. I’m not necessarily talking about station gossip, but that works, too. If someone uttered a profane word on-air, for example, that’d be something. Station sales, downsizing, things like that are also newsworthy. You can do so anonymously, of course, but have to prove you work for the station in question for credibility purposes by sending us an email to email@example.com.